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When you enter the VitraHaus, you receive a "Vitra Key." At the reception desk, you program the credit card-like key with your country of origin and your preferred language, then, as you walk around the VitraHaus, you can use it at kiosks to learn the names and designers of the pieces on display. You can even use it to wish-list products and start shopping (since every product on display is also for sale).
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