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Collection by Eujin Rhee

Identity Design We Love: Helsinki Food Company

Prepare to get charmed by a design agency, Werklig's, simple brand identity for Helsinki Food Company.

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As the beloved German industrial designer Dieter Rams once said, "Good design is as little design as possible."
As the beloved German industrial designer Dieter Rams once said, "Good design is as little design as possible."
The Finland-based design agency works their magic on the HFC headquarters' exterior, too—top curved windows feature criss-cross logo patterning, signifying the company's core idea (We Love Good Food).
The Finland-based design agency works their magic on the HFC headquarters' exterior, too—top curved windows feature criss-cross logo patterning, signifying the company's core idea (We Love Good Food).
A closer look.
A closer look.
HFC's stationery and business cards, with a color palette inspired by pastel hued macarons.
HFC's stationery and business cards, with a color palette inspired by pastel hued macarons.
Embossed logo and black text on beige paper make for a simple, standout design.
Embossed logo and black text on beige paper make for a simple, standout design.
Seen on a tablet, HSC's website features a beautifully-lit photograph, while a white "flag" creates a simple division.
Seen on a tablet, HSC's website features a beautifully-lit photograph, while a white "flag" creates a simple division.