Collection by Matt Ellison
Hotels
Driving up California’s historic Highway 101 offers picturesque views of the surreal coastline and sun-soaked beach towns, especially while passing through San Diego and its various communities. After entering Leucadia in Encinitas, you’re welcomed with a large colorful wall mural that sits adjacent to a small boutique hotel that beckons modern design lovers and surfers alike.
For the Portland-based creative agency that’s responsible for the entire project, OMFGCO, it actually started out as a breezy assignment that included creating the hotel’s name, brand, and story. However, the project quickly expanded to be much more than that—including the task of creating everything from the concept and branding, to the interior design of the rooms and public spaces. Needless to say, it quickly became the biggest project they’ve ever taken on.








