Hotel

Simple white bunk beds, with lockable storage compartments, fill the mural-adorned dorm rooms. Photo by Nikolas Koenig.

The guest rooms combine artwork, textiles, and rich wood tones to provide a luxurious, cozy retreat.

Each of the motel's 41 rooms is outfitted with custom, vinyl, tufted beds that are reminiscent of the property's iconic neon sign, and wall-mounted wood desks with burgundy laminate. Eric Trine-designed Wall Willy robe hooks hold colorful, Southwest-inspired bathrobes, while lip-shaped phones and vintage silkscreened posters complete the playful picture.

Another custom installation by the OMFGCO Art Department includes a Hideout sign made with modified cocktail umbrellas.

For the Portland-based creative agency that’s responsible for the entire project, OMFGCO, it actually started out as a breezy assignment that included creating the hotel’s name, brand, and story. However, the project quickly expanded to be much more than that—including the task of creating everything from the concept and branding, to the interior design of the rooms and public spaces. Needless to say, it quickly became the biggest project they’ve ever taken on.