By the 60s, the packaging for all of Geigy's medications came with the identifying stripe and color blocks. Suddenly pharmacy shelves could be read as full of Geigy products from across the store. Max Schmid did the design.  Geigy's Graphic Design  by Dwell

Geigy's Graphic Design

By the 60s, the packaging for all of Geigy's medications came with the identifying stripe and color blocks. Suddenly pharmacy shelves could be read as full of Geigy products from across the store. Max Schmid did the design.

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