For the new identity Spin designed for the University of the Creative Arts this year, the studio drew upon rectangular letterforms with striped patterns in varying densities. The numerals, shown at left, have been used on the school's sports jerseys. Photo 5 of 8 in Flip Through This New Book on a Leading London Graphic Design Studio by Aileen Kwun

Flip Through This New Book on a Leading London Graphic Design Studio

5 of 8

For the new identity Spin designed for the University of the Creative Arts this year, the studio drew upon rectangular letterforms with striped patterns in varying densities. The numerals, shown at left, have been used on the school's sports jerseys.