The bespoke font developed for Jaeger-LeCoultre by typographer Alex Trochut is on display in the street-facing window. Each letter has been brought to life in dramatic sculptural form using materials and a colour palette that evokes the era that inspired it. Photographs of chef
The clock on the wall behind the bar is a nod to the iconic Jaeger Le-Coultre Reverso timepiece from which the pop-up cafe takes its name.
The interior draws inspiration from the Art Deco era—think graphic patterns, a monochrome palette with gilded accents, and a finely crafted material palette.