Brilliant Bicycle's Astor in Laguna Blue, from $299 at brilliant.co
Brilliant Bicycles is on a crusade to return bicycle shoping to simplicity: its website offers a simple series of questions (versatile riding versus relaxed riding, hilliness of your paths, and your height) to determine which Brilliant bicycle is best for you. Each bike is handmade and shipped directly to you. Brilliant Bicycles offers two adult and two children's bikes as well as this $15 gift box whose material samples and gift card can help the recipient pick out their new bike.