Dutch Design Primer: The New Guard

NEW DUIVENDRECHT

Industrial designers Frederik Roijé and Victor le Noble founded New—a manufacturer of contemporary pieces by young Dutch designers—in an unlikely creative hot spot: Duivendrecht, a town located southeast of Amsterdam. The company yields well-crafted, usable designs—with plenty of that famous Dutch tongue-in-cheek sensibility—that can all be made affordably.

Photo courtesy New Duivendrecht.