Design Concept

MAC Cosmetics Store (2011)

IwamotoScott was commissioned to come up with a cool concept for a future store that would complement by the makeup maker’s hip, fashion-forward personality. The 10-foot torqued column mimics a conventional structural column whose function is to support a ceiling, but here serves as a swirling focal point with an incredible lightness due to the material: super fine 24-gauge steel. With arms that extend some 20 feet, the column does serve one functional purpose: as a light baffle to hide the ceiling’s fluorescent lights. “Fluorescent light is never nice to look at,” says Iwamoto.  Photo 8 of 12 in Cut it Out: The Work of Lisa Iwamoto by Joanne Furio

Cut it Out: The Work of Lisa Iwamoto

8 of 12

Design Concept

MAC Cosmetics Store (2011)

IwamotoScott was commissioned to come up with a cool concept for a future store that would complement by the makeup maker’s hip, fashion-forward personality. The 10-foot torqued column mimics a conventional structural column whose function is to support a ceiling, but here serves as a swirling focal point with an incredible lightness due to the material: super fine 24-gauge steel. With arms that extend some 20 feet, the column does serve one functional purpose: as a light baffle to hide the ceiling’s fluorescent lights. “Fluorescent light is never nice to look at,” says Iwamoto.