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Collection by Fred A. Bernstein

Color 101: Brand New Color

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The fact that your car is tinted a subtle silver or that your running shoes have vibrant orange stripes flaring up their sides is hardly a design afterthought.

Indeed, the shades of products are considered every bit as carefully as their shapes. Color designer and graphic artist Beatrice Santiccioli, a renowned expert in her field, whose client list includes Swatch, Herman Miller, Biomega, Gilbert Paper, and Nike, talks about what it means to be professionally awash in hues.

Shown here is the idea book that Beatrice Santiccioli created for Gilbert Paper.
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