Well before we signed on to write this blog for Dwell we started documenting this project for our own personal story, taking digital photos and iPhone snaps. The early and very raw frames helped to begin create a visual road map for the site. What would the experience be driving down the road to the potential building site? What would the entrance look and feel like? I called on my own background creating brand experiences for clients and tried to connect that to the challenges I started to see with our new project. Photo 10 of 17 in Building the Maxon House: Week 3 by Lou Maxon

Building the Maxon House: Week 3

10 of 17

Well before we signed on to write this blog for Dwell we started documenting this project for our own personal story, taking digital photos and iPhone snaps. The early and very raw frames helped to begin create a visual road map for the site. What would the experience be driving down the road to the potential building site? What would the entrance look and feel like? I called on my own background creating brand experiences for clients and tried to connect that to the challenges I started to see with our new project.