INSIDE SATURDAYS NYC
A surf shop in New York City? Unexpected, sure, but also incredibly chic. Saturdays NYC was founded by three friends, avid surfers who "saw a massive opportunity to bring the surf scene to the city," says co-founder Josh Rosen.
In addition to surfboards, wetsuits and beachwear, Saturdays sources and sells rare books, fine art and other surf-inspired lifestyle products. In summer 2011, the shop expanded their line of branded t-shirts to include a collection of oxford shirts, boardshorts, sweatshirts, and chinos. The collection is sold at their brick-and-mortar shops as well as through J.Crew, Colette in Paris, and Beams in Japan.