VERDICT: "I don’t post a lot of packaging on Brand New, but this is beyond charming and, in terms of evolution, amazingly drastic. What was once painfully generic and drab packaging is now a smile-inducing breath of minimalist fresh air. Piled high on the bandwagon of the white-background/colorful-sans-serif trend, these cartons stand out through the wonderful illustrations and color palette—the wrong choice in illustrator would have made this just a big, cloying mess." Photo 6 of 13 in Packaged 4 U by Norah Eldredge from Logo Showdown

Packaged 4 U

6 of 13

VERDICT: "I don’t post a lot of packaging on Brand New, but this is beyond charming and, in terms of evolution, amazingly drastic. What was once painfully generic and drab packaging is now a smile-inducing breath of minimalist fresh air. Piled high on the bandwagon of the white-background/colorful-sans-serif trend, these cartons stand out through the wonderful illustrations and color palette—the wrong choice in illustrator would have made this just a big, cloying mess."