Elvis Presley’s Former L.A. Midcentury Is Now a Swoon-Worthy Design Showroom

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By Amy Phare
A midcentury modern owned by the King of Rock and Roll is now home to the "anti-retail" outpost of design gallery The Future Perfect.

It was always more than the music. Elvis Presley became a household name not just for his crooning and charisma: the singer/musician/actor created his legacy by challenging social norms, breaking boundaries, and revolutionizing the entertainment industry as we knew it.

It’s no wonder, then, that his former midcentury modern home in Beverly Hills caught the attention of The Future Perfect founder David Alhadeff, who, too, has defied convention when he purchased the post-and-beam, single-family house to convert it into an "anti-retail" showroom dubbed Casa Perfect, the second of the series.

Elvis Presley’s Former L.A. Midcentury Is Now a Swoon-Worthy Design Showroom - Photo 1 of 9 - The wooded enclave of Trousdale Estates is an architecturally significant neighborhood above Sunset Boulevard that Dean Martin, Frank Sinatra, Groucho Marx, and Richard Nixon once called home.

The wooded enclave of Trousdale Estates is an architecturally significant neighborhood above Sunset Boulevard that Dean Martin, Frank Sinatra, Groucho Marx, and Richard Nixon once called home.

"The idea of locating a gallery in a more traditional space left me wondering if we might get lost in the mix," says Brooklyn–based Alhadeff. "We wanted to do something more experimental, and given L.A.’s incredible architecture, it seemed like the perfect opportunity to execute this concept."

Elvis Presley’s Former L.A. Midcentury Is Now a Swoon-Worthy Design Showroom - Photo 2 of 9 - The home sold to Presley for $400,000 in 1967, the same year he married Priscilla Presley. The couple also welcomed Lisa Marie into the world while living in the home, where they would reside for six years.

The home sold to Presley for $400,000 in 1967, the same year he married Priscilla Presley. The couple also welcomed Lisa Marie into the world while living in the home, where they would reside for six years.

Designed in late 1950s by Rex Lotery, the 3,000-square-foot abode sits in the wooded hills of Trousdale Estates, an architecturally significant neighborhood above Sunset Boulevard that Dean Martin, Frank Sinatra, Groucho Marx, and Richard Nixon once called home. "It felt very personal and specific to Los Angeles," says Alhadeff of his decision to launch the retail space in a residence versus a storefront. "It was about creating a destination in the city." 

Elvis Presley’s Former L.A. Midcentury Is Now a Swoon-Worthy Design Showroom - Photo 3 of 9 - Brooklyn-based David Alhadeff intentionally chose a home for the retail setting.  "The idea of locating a gallery in a more traditional space left me wondering if we might get lost in the mix," he says. "We wanted to do something more experimental, and given LA’s incredible architecture, it seemed like the perfect opportunity to execute this concept."

Brooklyn-based David Alhadeff intentionally chose a home for the retail setting. "The idea of locating a gallery in a more traditional space left me wondering if we might get lost in the mix," he says. "We wanted to do something more experimental, and given LA’s incredible architecture, it seemed like the perfect opportunity to execute this concept."

The four-bedroom property features floor-to-ceiling windows framing panoramic views of Los Angeles, and features products from designers such as Lindsey Adelman, De La Espada, and Calico Wallpaper. "The Future Perfect comes into the homes with this project and intervenes throughout," says Alhadeff. "We look for properties where the work that we do will fit and suit the space beautifully. For this Casa, we focused on decorative treatments like wallpaper, hardware, and lighting to alter the space."

Elvis Presley’s Former L.A. Midcentury Is Now a Swoon-Worthy Design Showroom - Photo 4 of 9 - "The Future Perfect comes into the homes with this project and intervenes throughout," says founder David Alhadeff. "We look for properties where the work that we do will fit and suit the space beautifully. For this Casa we focused on decorative treatments like wallpaper, hardware, and lighting to alter the space."

"The Future Perfect comes into the homes with this project and intervenes throughout," says founder David Alhadeff. "We look for properties where the work that we do will fit and suit the space beautifully. For this Casa we focused on decorative treatments like wallpaper, hardware, and lighting to alter the space."

Elvis Presley’s Former L.A. Midcentury Is Now a Swoon-Worthy Design Showroom - Photo 5 of 9 - Daylight filters in not only through ceiling-to-floor glass in this midcentury modern gem, but also through this significant light well at Casa Perfect.

Daylight filters in not only through ceiling-to-floor glass in this midcentury modern gem, but also through this significant light well at Casa Perfect.

It may be difficult to grapple with altering such a historically significant home, but just as Presley pushed us with his provocative moves, so does Alhadeff in this daring act. It’s the kind of rebellion Presley would have relished and a way of thinking that may reinvent the way we interact with pieces we invest in and love. Viva Los Angeles!

Elvis Presley’s Former L.A. Midcentury Is Now a Swoon-Worthy Design Showroom - Photo 6 of 9 - Hitting the right combination of real estate ingredients—view, space, light, and pool—the house fit perfectly in the Casa plan.

Hitting the right combination of real estate ingredients—view, space, light, and pool—the house fit perfectly in the Casa plan.

Elvis Presley’s Former L.A. Midcentury Is Now a Swoon-Worthy Design Showroom - Photo 7 of 9 - The Future Perfect announces the second installment of the successful Casa Perfect project. After opening their doors in January 2017 in a David Hyun midcentury house in the Hollywood Hills, The Future Perfect has acquired this iconic Trousdale Estates house, which Elvis Presley called home, as its new LA gallery.

The Future Perfect announces the second installment of the successful Casa Perfect project. After opening their doors in January 2017 in a David Hyun midcentury house in the Hollywood Hills, The Future Perfect has acquired this iconic Trousdale Estates house, which Elvis Presley called home, as its new LA gallery.

Elvis Presley’s Former L.A. Midcentury Is Now a Swoon-Worthy Design Showroom - Photo 8 of 9 - A rolling green lawn completes the residential feel of the new L.A. showroom for Casa Perfect.

A rolling green lawn completes the residential feel of the new L.A. showroom for Casa Perfect.

Elvis Presley’s Former L.A. Midcentury Is Now a Swoon-Worthy Design Showroom - Photo 9 of 9 - Staging a home versus a retail space with furniture and accessories has transformed the way customers interact with their investments.

Staging a home versus a retail space with furniture and accessories has transformed the way customers interact with their investments.

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