When working with their artists, they turn to icons  who illustrated the natural world. Two such examples are Paul Rand (whose work for IBM is shown on the left) and Charley Harper (whose  Photo 3 of 5 in Watch How One Company Brings Timeless Design to Educational Apps For Kids

Watch How One Company Brings Timeless Design to Educational Apps For Kids

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When working with their artists, they turn to icons who were known for illustrating the natural world in their own special ways. Two such examples are Paul Rand (whose work for IBM is shown on the left) and Charley Harper (whose "Ford Times" Vintage Silkscreen piece is shown on the right).