Researchers simulate the Conformity Test. In this scenario, five subjects in private booths estimate distances after a light indicates the other participants' answers—the supplied answers are fake, however, allowing this test to measure the effect of peer pressure on judgment. While Victor Lundy saw through the deception, others deferred to the false responses.  Photo 5 of 14 in This Book Unearths a Midcentury Personality Study on Architectural Giants

This Book Unearths a Midcentury Personality Study on Architectural Giants5/14

Researchers simulate the Conformity Test. In this scenario, five subjects in private booths estimate distances after a light indicates the other participants' answers—the supplied answers are fake, however, allowing this test to measure the effect of peer pressure on judgment. While Victor Lundy saw through the deception, others deferred to the false responses.

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