Tendence 2012 at Messe Frankfurt: Talents 10 + 1
While we frequently hear about the more established names—the Matali Crassets and Konstantin Grcics, who both held their first exhibitions at Messe Frankfurt—it's not often that we're privy to the path it took to get there. For many, it begins at a trade fair, where manufacturers and buyers trawl the floor to find the next great idea for production.
When it comes to hand selecting the young designers who exhibit at Tendence and Ambiente, Nicolette Naumann, vice president of Ambiente and Tendence and a driving force behind Talents, is the first to say that it's not an exact science. "Like any process of this kind, first and above everything else, one has to admit that there's a lot of gut feeling and emotion." And after 26 years of working for one of the largest trade fairs in Europe, it's her innate judgement that has made Talents such a successful venue for emerging talent.
"Sometimes [the designers] didn't apply with something that you thought would be a really great product but they applied with something that was reflecting sitting, reflecting how we eat, reflecting time even…You can see that this reflection leads to something that might be too avant grade, that might never be a sellable product, but you know that there's a bright mind behind it," Naumann continues.