A statement from the Met reads: "Our new logo no longer relies on symbols and, instead, is based on our commonly used name "The Met," which has an immediacy that speaks to all audiences. It is an original drawing, a hybrid that combines and connects serif and sans serif, classical and modern letterforms. In this respect, it reflects the scope of the Museum's collection and the inherent connections that exist within it." The design was completed by WolffOlins, and will be applied across wayfinding, advertisings, and all printed collateral.