In response to another audience member's question about fuel efficiency, Mitchell responded, "Zero efficiency is stupid…it's like No Impact Man. Or Switzerland. What's the point of being neutral? We need positive efficiency - giving back to the environment, not just zero or neutral, but adding something good."  Photo 6 of 7 in Radical Sustainability with Mitchell Joachim

Radical Sustainability with Mitchell Joachim

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In response to another audience member's question about fuel efficiency, Mitchell responded, "Zero efficiency is stupid…it's like No Impact Man. Or Switzerland. What's the point of being neutral? We need positive efficiency - giving back to the environment, not just zero or neutral, but adding something good."