Shinola's creative director Daniel Caudill says, "Our long-term goal is to have everything made here. The current challenge is that since we can't [produce everything domestically], what can we make?" That would be the bicycle, whose parts are made in Wisconsin (frame), California (wheels), Colorado (spokes), and Mississippi (tubing). Photo by: Greg Vore  Photo 3 of 4 in Made in America: Shinola Brand Gets a Reboot
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Watch mechanisms are sourced from Switzerland and assembled in the Shinola factory in Detroit. Photo by: Greg Vore  Photo 4 of 4 in Made in America: Shinola Brand Gets a Reboot
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