The idea for the cameras was developed last year, with the plan that they'd be released during Japan's Golden Week, a time (in late April/early May) for celebrating Japanese culture and taking a well-earned rest from work. But when the earthquake struck last month, the company decided to release them early, as "a way to help a community with a lot of work ahead of them."
Each of the three cameras—the Diana Mini JIYU (Freedom), the Diana F+ KIRAMEKI (Sparkling) and the Fisheye 2 SHIAWASE (Happiness)—is encased in a cool, two-color pattern.
The Diana Mini JIYU is splashed with a floral design and uses 35mm film that can be processed anywhere. The result: funky square or half-frame photos.
The Diana F+ KIRAMEKI is covered in waves, and is my favorite design. According Lomography's website, "this medium-format camera promises dreamy square photos and unlimited creative options when paired with Diana accessories."
For something much weirder and more unpredictable, the Fisheye 2 SHIAWASE produces shots in a 170-degree radius, capturing a subject in a compact circle. Here's an example:
And here's the camera:
These cameras are pretty sweet to begin with, and even sweeter for supporting a good cause. You can pre-order them at Lomography stores or online here. The prices range from $89 to $119.
When not writing, editing, or combing design magazines and blogs for inspiration, Jaime Gillin is experimenting with new recipes, traveling as much as possible, and tackling minor home-improvement projects that inevitably turn out to be more complex than anticipated.
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