Chineasy founder ShaoLan Hsueh first came to our attention with a killer TED talk, and now she is further developing the idea behind Chineasy, namely that eye-catching and intuitive graphics will help people learn to identify and read Chinese characters. She wants to put the 75,000 pounds she's looking to raise toward creating more characters and bringing Chineasy to market. We love the idea of quickly grasping the characters used to make more complicated phrases and ideas. It's like Legos for language learners. And it doesn't hurt that the graphics themselves are immensely charming.
Here's that TED talk:
Aaron writes the men's style column "The Pocket Square" for the San Francisco Chronicle and has written for the New York Times, the Times Magazine, Newsweek, National Geographic and others.