Judge a Book's Cover: AIGA 50/50 Exhibition

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By Jamie Waugh / Published by Dwell
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I love books. I will buy one if, after reading the first page, I want to turn it. But before reading the first word, it's generally necessary to pick up the book; and when faced with a bazaar of covers, admittedly, there are the elegant The Catcher in the Rye's of the world; and there are the romance pocket books featuring very busily-undressing folks. AIGA is celebrating those that belong in the category of the former in the AIGA 50 Books/50 Covers of 2007 exhibition, opening tomorrow.

This annual competition is an 87-year-old institution with a distinguished jury of graphic design critics who have whittled down this year's 900 entries just fifty of the best-designed books and book covers of the year. It's an authoritative crew that takes into consideration the book's content, the designer's role and the solutions to problems presented in the design process.

The covers on display will become part of the AIGA Design Archives online and will also be added to the physical collections of the Rare Book and Manuscript Library of Columbia University and the AIGA archives at the Denver Art Museum.