Indoek’s New Book Shares a Glimpse Into the Homes of Creative Surfers
When Matt Titone and Drew Innis first dreamed up Indoek around 2008, they thought it was going to be a production company for a surf film they were working on—and planned to create a blog where they could post content related to the film. Fast-forward almost 10 years later and it’s now a thriving site that’s become a visual paradise for anyone who is an admirer of the creative surf lifestyle. Today, it’s run by Titone and Ron Thompson, both graphic designers who also happen to run their own Los Angeles-based creative studio, ITAL/C.
One of the blog’s shining stars is its Surf Shack series, which has taken Titone and Thompson into countless homes of surfers who have welcomed them into their eclectic private domains, shown them their quirky treasures from their travels, and given them a peek into their lives. Titone explains, "We wanted to celebrate surfers who are in the creative industry—designers, architects, photographers, artists—the folks who may or may not be professional surfers, but who have creative professions and live their lives through that spirit. That’s us. We find that interesting."
Officially launching on March 7 and published by Gestalten, Surf Shacks is a compilation of these welcoming encounters and proves that a home can mean so many different things—from midcentury abodes to sprinter vans and shacks—but they all embody a common love for surfing. Designed by ITAL/C and written and illustrated by Titone—who also took many of the photos—the book begins by saying, "Surfers are not defined by their homes, but rather by the experiences they gather in the water and around the world." Make sure to reserve your copy here and follow Indoek’s Dwell profile for the series' latest installments.
Known as the "unofficial ambassador of Tahiti," Raimana Van Bastolaer lives in a beach house right on the water in Papara on the south side of Tahiti. The bright details found throughout his home perfectly represent the personality that everyone in the surf industry calls up when they're looking for a good time in Tahiti.
As a photographer with an obsession with the sea, Nick LaVecchia recently finished building his new eco-friendly home in York, Maine. He spent two years researching the technical side and benefits of passive solar design. He’s shown here carrying his 5’10" fish board that he made himself. He learned directly from his brother Mike, who started Grain Surfboards in 2005.
Russell Brownley (a director and DP of surf films) and Brianna Brownley (a footwear designer for Reef) call Carlsbad, California, home, where they live with their newborn daughter, Magnolia. When looking for the right home base, they searched for a place that was unique and full of character, and immediately fell in love with this house that has an open-beamed ceiling.
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