"You know when you realize everything is designed? You’re like, ‘Oh, I could geek out on all of this,’" says Cooper.  Photo 11 of 14 in Hood Century Founder Jerald Cooper Is Harnessing Instagram Clout for a New Preservation Movement

Hood Century Founder Jerald Cooper Is Harnessing Instagram Clout for a New Preservation Movement11/14

"You know when you realize everything is designed? You’re like, ‘Oh, I could geek out on all of this,’" says Cooper.

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