Rock Star Designer Virgil Abloh Unveils the First Off-White Home Collection
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Rock Star Designer Virgil Abloh Unveils the First Off-White Home Collection

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By Duncan Nielsen
Virgil Abloh's new home goods line is quietly hip—and it launches on September 1st.

Virgil Abloh has a lot of eggs in a lot of different baskets—he's head of menswear at Louis Vuitton, has artwork on exhibit at the Museum of Contemporary Art Chicago, and he designed clothing for Kanye West. Now, he’s announced the first home goods line for his streetwear brand, Off-White.

A red, fringed throw carries the line's moniker, "HOME", and Off-White's signature crossed-arrow design. 

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Titled "HOME", the collection features products that fall into three categories—ceramics, bed, and bath. Monochromatic, plush throws and pillowcases bear Off-White’s crossed-arrow logo, while tabletop ceramics like plates and key trays feature subtle blue sketches reminiscent of delftware. The pieces are elegant without being gaudy—and we could see them fitting into a wide range of homes. 

The ceramics are uber simple in appearance and design. Each is embellished with blue sketches of grassland scenery. 

Like a shark, Abloh doesn’t seem to stay still. Since taking on a more permanent role with Louis Vuitton, he’s designed a series of brick-and-mortar pop-ups, one of which is situated in Manhattan’s Lower East Side and looks as though it’s been dunked in neon-green paint. He claims to spend 300 days on a plane each year for the high-end fashion brand. Back in 2009, he interned alongside Kanye West at Fendi, and soon after he signed up to interpret West’s ramblings into clothing designs.

A key tray shows the brand’s logo in the same blue.

The collection will be available to purchase as individual pieces or full sets.

Off-White’s "HOME" may be 38-year-old Abloh's least eye-popping foray, but it's a viable extension of his brand into the home goods market; his name alone will give the effort momentum. The collection debuts September 1st at the Off-White web store, and at EMPTY Gallery. Pieces will start at $95.

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