More recently, Herman Miller has continued to remain one of the biggest names in office furniture, and they introduced the Living Office line in 2013 at the NeoCon trade show. Living Office is an all-encompassing concept that current tools, technology, and management methods need to be "naturally human" if creativity and ideas are to thrive. In order to facilitate this type of living—both at home and in the office—Herman Miller sought to leave behind the status quo in workplace design and move towards a new model that was based on collaboration, mobility, technology, and innovation. Places to sit together, that emphasized flexibility, were a key part in the series. (Living Office presentation at Herman Miller Showroom, Chicago, during NeoCon trade fair, 2014.)