“If you feel like you’ve met the standard, feel free to buy yourself a plaque,” says Michael Maines, a residential designer in Palermo, Maine, who’s the unofficial spokesperson for the burgeoning Pretty Good House building standard. Its participants—builders, contractors, and architects—assemble often to dissect, often over a beer or two, the finer points of building a carefully considered home. Topics range from the benefits of panelized walls to concrete-free slabs, but all point back to energy efficiency and a rubric that is, on an ongoing basis, up for discussion.

It all began sometime around 2009 when Dan Kolbert, a builder from Portland, Maine, became disenfranchised with home rating systems. “People were getting caught up—they were losing the forest for the trees, and all for the sake of the certification,” he says. Still, Kolbert saw the immense value in programs like Passive House— airtightness, insulation, and mitigating thermal bridging are paramount to energy reduction.

So he began moderating a town hall–style gathering called Building Science Discussion Group to open-source the fundamentals that go into a well-built home. The concept for the new standard draws its name from a conversation topic that arose sometime in 2012: “What makes a pretty good house?”

A decade later, that prompt has become a springboard for a growing network of homebuilders across the country. Michael Maines has since started his own group, BS & Beer (BS stands for Building Science), which is now a nationwide discussion called The BS & Beer Show that features top building experts and airs weekly via a Zoom link. Others across the U.S. have followed suit with similar discussions focused on their own regional building standards. We spoke with Michael to learn more about how Pretty Good House started, what’s changed over the course of 10 years, and why it will never offer certification.

What sparked the idea for Pretty Good House? Why another building program?

Maines: Sometime around 2009, a few guys in Portland, Maine, started getting together to talk about building science just because it’s expensive to go to conferences, and there were so many other ways to share ideas and tips. Dan Kolbert had actually done several LEED projects at that time, and had just finished some homes that narrowly missed the cut for Passive House—these were the early days for Passive House. But at that time, he saw so many people doing all sorts of things for the sake of certification instead of it being the right thing to do.

Certification programs are complicated and cost money. They all have good intentions, but they’re just not widely adopted. So they’re not doing what they need to. With LEED, it was checking boxes—and with Passive House, it was the amount of resources, materials, and consultants you need. And how far you have to stray from how people are used to building. It was just too weird to try to build a green house.

People would say, “if I can’t do Passive House, or if I’m not going to do LEED, I might as well just build code minimum.” We wanted to do better, so we started asking: “what can we agree on that we should be building?” If Passive House is too much, and code minimum is too little, where should we be? So a group of us, in two or three different sessions that ranged from 30 to 70 people, started brainstorming ideas and more or less came to a consensus.

What are the main ideas, and how is this different from other certifications?

Our idea is to provide some guiding principles. Pretty Good House is less rigorous than those other standards. We try to keep it pretty lighthearted—one of our jokes is if you feel like you’ve met the standard, feel free to buy yourself a plaque. That’s our level of caring about the details. The core principle, though, is balancing expenditures and gains. We basically tell people to make improvements until it stops making financial sense. Insulation is very important, for example, but doesn’t do a lot for you without airtightness. We have an agreed-upon standard for our climate in New England. We do have some prescriptive numbers—if you’re looking for what to do, then we’ll tell you.

But the Pretty Good House standard isn’t just energy performance. It’s also more holistic, along the lines of the LEED program or the Living Building Challenge. They consider everything—from location, to materials, to indoor air quality. So we basically say you should do all of those things too, but we’re not gonna force you to check a box for whether the nearest market is one mile away or two miles away. If you have to drive 60 miles every time you need a gallon of milk, that’s probably not a very smart way to live. So it’s just common sense.

“If you feel like you’ve met the standard, feel free to buy yourself a plaque.” —Michael Maines

Passive House is concerned with reducing energy use to a bare minimum, high indoor air quality, and very high occupant comfort. You could build a passive house out of all foam. You could build it out of baby seals. They don’t care—it’s do you pass the standard? Yes or no. LEED has a checkbox system that, in the past, was easy to game, so you see a lot of LEED-certified buildings that are total energy dogs. But their consultants knew how to play the game, so you get a bunch of projects that probably shouldn’t be considered green.

The Living Building Challenge basically takes that LEED concept of the holistic approach to an extreme. If every building was Living Building Challenge–certified, we’d have no environmental concerns whatsoever. It’s a great goal, but it’s an incredibly difficult thing to reach. For those of us doing high-performance building, Passive House now feels pretty easy.

Do you see Pretty Good House as replacing certification programs?

We’re basically taking the research that’s publicly available and packaging it for easier consumption. We’re building on the work of people like Dr. Joe Lstiburek, the principal at Building Science Corporation. He’s been very influential in developing building codes, and his organization helped develop the Passive House standards for the U.S. None of us with Pretty Good House are making any money from this, but we feel drawn to try to change the state of the industry. And this is one way to do it—sharing education is the main idea.

What do you see as the merits of certification programs? What would someone be sacrificing without one?

Their programs are complicated, and some of that’s for good reason. If a superinsulated house is designed and built properly, it’s amazing. It’ll be super comfortable and it’ll last a long time. But if you make a mistake, then it’s more vulnerable to, say, rotting in a short time period, or having mold issues compared to a code minimum house. You’re wasting a lot of energy, and you’re basically paying more on operating costs, and contributing to global warming. When you’re trying to pass muster, you want somebody who’s been through the training and who’s built a few of these already, so they don’t make mistakes.

Are there any broader takeaways that have surfaced in looking at ways to build homes more efficiently?

It takes a lot of resources to make a single-family house reach Passive House standards. It’s a lot easier with multifamily homes, or if you build in a mild climate. In my climate, it’s very difficult. So on one hand, it tells you that maybe we shouldn’t be building so many single-family houses in cold climates because it takes too much energy.

But people are going to build houses—people want houses. How can we convince them to do just a little bit better, or do the best they can? Part of our message is to improve your building envelope to the point that you can downsize on mechanical systems. Because then you’re not really paying a whole lot more up front, and you’re reducing your operating costs.

What’s changed for Pretty Good House after almost a decade in motion?

In late 2018 and early 2019, we had a few meetings to basically revisit things—the United Nations’ International Panel on Climate Change had released their interim report, and it was pretty dire. By far the biggest change for Pretty Good House 2.0 was that we put our foot down on carbon. That meant no insulating foam above grade, and minimal concrete. And also the use of mini splits for heating and cooling. Photovoltaics, or solar, have also come way down in price, so even if you can’t afford that on day one, build a roof that can accommodate it later on. We don’t advocate going off grid, but that’s pretty standard. You should also build as small as possible, and for as many people as possible. Use wood and wood-derived products, and locally sourced materials are always better.

Does it feel like there’s traction?

I’d say at least in my circles—I’m pretty active in online construction and design groups, and green building groups. In my world, I’d say a majority, or at least a significant number of people, have at least heard of it, or have some idea about what it is. As far as the bigger picture, it’s not well known at all. But it’s very rare for me, or anybody, to explain the principles and not have people say, “Oh, yeah, that makes complete sense.” It’s very quickly seen as a reasonable, logical starting point.

To learn more, visit the Pretty Good House website.

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