Rarely is comedy the goal of a house. But sometimes, they’re funny, even if they aren’t in on the joke. Such a house was recently built in Islandia, New York. At first glance, it looks like any other ranch-style home, with an elongated plan and gable roof. In step with the times, the whole thing is rendered in a modern farmhouse style, with an off-white exterior and an equally bland interior, where its white walls and fixtures are so divorced from agricultural labor that it’s parodic. A more ordinary looking house, situated on a more ordinary American suburban street, could only be found in nearby Levittown, the model for post-war white-flight suburbia. If this home is going for deadpan, it’s falling flat. A press release confirms it: This house was never trying to get a laugh.

Instead, the Islandia address is meant to be taken seriously as an astounding achievement in homebuilding. Local house flipper Handsome Homebuyer commissioned 3D-print company SQ4D to build what they claim is the largest-ever printed home in the United States, a 2,000-square-foot, four-bed, two-bath plan. Indeed, if you squint, what looks like board and batten siding or maybe HardiePlank™ is revealed to be stacks of paste-like layers, halfway between cladding and monomaniacally squeezed birthday cake icing. It’s unclear whether there is some structural factor that requires the material to extend to the inside unfinished, like a log cabin. But it does anyway.

In place of an older gable home that was no less adventurous in form, the two parties have managed to apply what purports to be a cutting-edge building technology to create a residence that is regressive in both style and function. If the New York Suburban Ranch House is exotic, its strangeness is in its commitment to an outmoded typology.

In fairness, SQ4D isn’t a grandiose firm heralding the future of design with the kinds of buzzy “PR-chitecture” claims that dazzle by promising to “solve” the housing crisis; clearly, they aren’t interested in redefining form. Instead, the company wants to sell homes directly to buyers and lend its printing technology—a robotic trellis with a nozzel extruding layers of concrete—to developers, and, so far, it’s been used to manufacture suburban tract houses on the cheap. S4QD claims on its website that it can print homes using as little as $6,000-worth of material. The one in Islandia sold this year in July for $550,000, which, according to Redfin, is the average for the area. So much for passing savings on to the consumer.

Unsurprisingly, the idea has yet to catch on at scale despite how inexpensive or simple the building tech seems to be. To date, SQ4D lists three projects on its website, all of which are limited to suburban New York. In spite of a play at familiarity with traditional-style homes, is the tech ultimately a non-starter for buyers wanting something they’re used to? There is something cold and strange about the Islandia home: The technology’s toothpaste-like texture doesn’t quite fit with the ultra-traditional architecture it’s paired with. It just feels—off. And maybe we never needed a robot to build us something we’re already pretty good at.

This mismatch has a clear precedent. Though more architecturally ambitious, the Lustron Corporation of the post-war era produced inexpensive, now-beloved-but-then-misunderstood kit houses made out of pressed metal that slid together quickly. Similar to SQ4D’s houses, the interior walls of the Lustron house were made of the same materials as the exterior. Paintings and decor could be affixed to its metal panels with magnets. It was a futuristic, forward-thinking design cloaked in the dressings of quotidian suburbia. The issue was, that context already had inexpensive alternatives like kit houses from Sears and Montgomery Ward. Lustron came up with a solution to a problem that had already been solved. It’s the same with SQ4D. We have been building suburban ranch houses for nigh 80 years. They are cheap to build and follow a similar guise of preassembly in that some are built in sections and put together on-site. The ones that aren’t are built from the ground up, often with an efficient system of construction— platform framing—that enables a home to rise in a matter of months. The results are expected and enjoyed by the general public. When they want a traditional suburban house, they want one that is, well, traditional.

That’s not to say that there isn’t a place for 3D-print houses. The most notable in my book are by Icon, an Austin, Texas, company that has used its tech to create affordable homes and a housing development, and is laying plans for a hotel and residences in desert outpost Marfa. Recently, it partnered with reputable architecture firm and fellow Lone Star Staters Lake|Flato to design and build a house they presented together at SXSW in 2022. It combines a tasteful, timber-driven design with the bold, textural curves offered by Icon’s 3D-printing in a way that is both architecturally successful and commercially viable.

Even if 3D-print houses win people over from an aesthetic standpoint, there’s the looming issue of sustainability. Concrete is coming under increasing scrutiny for its high embodied carbon, and while like-kind materials used in 3D-printing are said by the firms using them to be environmentally friendly, there’s little to suggest at this point in time that they are any less harmful to the planet. Maybe it’s the innovative building tech that will allow a set of buyers to look past concerns over sustainability. But are these forward-looking types the ones interested in olden typologies? Likely not.

No matter the buyer, a stereotypical suburban home isn’t how we should be experimenting with 3D-print home building. Why not use the technology to add housing stock by building accessory dwelling units in urban backyards, or to craft forms that are difficult to achieve with traditional means but could improve our quality of life in some way? Building single-family homes cheaply and selling them at the going rate undermines the power this technology promises. But as shown by the Islandia home, a few stand to profit.

The linking of architecture with capital gains tends to preclude innovation. Being a relatively new company in a developing field, SQ4D is forced to play it safe. In the same way, architecture firms similarly cannot afford the legal liabilities and inherent fiscal risks of testing out new materials and methodologies. What happens, then, is that a potentially industry-shattering idea barely breaks the surface. Worse, it’s watered down and ends up stagnating in the suburbs. At a time when we need to be building more homes than ever, it’s kinda funny that even with promising new tech, we end up right where we started: with little boxes made of ticky-tacky.

Icon Just Unveiled Plans for a Massive Neighborhood of 3D-Printed Homes in Marfa, Texas