FARM was also in charge of branding the hotel in a way that would celebrate the individuality of each traveler. The irregular font of the logo, shown here in the lobby, represents this idea.  Photo 3 of 14 in Experience a Modern, Eclectic Side of Singapore at One of These 10 City Stays

Experience a Modern, Eclectic Side of Singapore at One of These 10 City Stays

3 of 14

FARM was also in charge of branding the hotel in a way that would celebrate the individuality of each traveler. The irregular font of the logo, shown here in the lobby, represents this idea.