Coca-Cola Products

According to the Coca-Cola company, Loewy did not redesign the contoured bottle created by the Root Glass Company in 1915, which he called “the most perfect ‘fluid wrapper’ of the day and one of the classics in packaging history.” He did, however, rework different versions of the bottle, as well as retool a variety of packing and promotional material for the soft drink giant, including soda fountains, coolers and delivery trucks.

Photo Credit: Toshiyuki IMAI, Creative Commons  Photo 4 of 9 in Design Icon: 8 Works by Raymond Loewy