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A fusion of complex‭, ‬swirling forms and captivating materiality, Gehry‮’‬s Guggenheim Museum not only changed the way that architects and people think about museums, but also boosted Bilbao's economy.‭ ‬In fact‭, ‬the phenomenon of a city‮’‬s transformation following the construction of a significant piece of architecture is now referred to as the‭ ‬‮“‬Bilbao Effect‭.‬‮”‬‭
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