They prioritize function over aesthetics, and always start from a place of craftsmanship and manufacturing, working with steel in their industrial workshop.
But don't call what they do "design." They pride themselves on their practical, no-nonsense approach to creating products. As Kasper Egelund, CEO and the grandson of VIPP founder Holger Nielsen, puts it: "We produce tools, not design. We don't like the word 'design.'"
We’re inviting you to join us to create a place where we can inspire and share with each other every day, collaborate on collections, projects and stories, ask questions, discuss and debate ideas.