They prioritize function over aesthetics, and always start from a place of craftsmanship and manufacturing, working with steel in their industrial workshop.
But don't call what they do "design." They pride themselves on their practical, no-nonsense approach to creating products. As Kasper Egelund, CEO and the grandson of VIPP founder Holger Nielsen, puts it: "We produce tools, not design. We don't like the word 'design.'"
Get carefully curated content filled with inspiring homes from around the world, innovative new products, and the best in modern design.