They prioritize function over aesthetics, and always start from a place of craftsmanship and manufacturing, working with steel in their industrial workshop.
But don't call what they do "design." They pride themselves on their practical, no-nonsense approach to creating products. As Kasper Egelund, CEO and the grandson of VIPP founder Holger Nielsen, puts it: "We produce tools, not design. We don't like the word 'design.'"
When not writing, editing, or combing design magazines and blogs for inspiration, Jaime Gillin is experimenting with new recipes, traveling as much as possible, and tackling minor home-improvement projects that inevitably turn out to be more complex than anticipated.