The Valentine typewriter (1969) which is often regarded as the first “pop” designer object, was lightweight and portable and clearly highly influential to designers who came after.  Photo 3 of 16 in An Exhibit on Italian Designer Ettore Sottsass Highlights His Colorful Work and Rebellious Ways

An Exhibit on Italian Designer Ettore Sottsass Highlights His Colorful Work and Rebellious Ways3 of 16

 The Valentine typewriter, 1968, ABS plastic and other materials. Often regarded as the first "pop" designer object, this typewriter was lightweight and portable and would become highly influential.  Associazione Archivio Storico Olivetti Studio/ Ettore Sottsass Srl

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