Airstream Launches an On-Trend E-Commerce Shop For Young Campers
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Airstream Launches an On-Trend E-Commerce Shop For Young Campers

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By Jennifer Pattison Tuohy
Part travel guide, part gear shop, Airstream Supply Company aims at a younger audience with a hip, millennial vibe.

When Airstream founder Wally Byam first set up shop in Los Angeles in 1931 selling custom-built travel trailers and DIY plans, no one could have predicted how deeply embedded the iconic, "silver bullet" Airstream would become in the American imagination. The gleaming travel trailers, initially a way for itinerant workers to roam across the country during the Great Depression, would later represent freedom, adventure, and self-determination. Today, the brand is angling for a younger generation with releases of more affordable, single-axle trailers like the Bambi and Caravel—and the debut of Airstream Supply Company, a lifestyle brand and e-commerce shop.

These nesting wine glasses are perfect for the camper thanks to a stem that unscrews so the base can be snapped into the bowls for storage. Super lightweight and nearly indestructible, the BPA-free copolyester material makes wine around the campfire elegant again.

These nesting wine glasses are perfect for the camper thanks to a stem that unscrews so the base can be snapped into the bowls for storage. Super lightweight and nearly indestructible, the BPA-free copolyester material makes wine around the campfire elegant again.

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Part magazine, part travel guide, and part outfitter, Airstream Supply Company wants to inspire folks to plan their next road trip while offering essentials such as an Airstream-branded harmonica (geared towards the ’Gram), and guides to off-the-beaten-path destinations.

The Solo Stove Bonfire is the perfect portable fire pit. With almost no smoke and a technology that creates a second combustion leaving virtually no ash, this is a cleaner, greener campfire.

The Solo Stove Bonfire is the perfect portable fire pit. With almost no smoke and a technology that creates a second combustion leaving virtually no ash, this is a cleaner, greener campfire.

These original Don Featherstone Pink Flamingos add a nostalgic touch to a modern campsite.

These original Don Featherstone Pink Flamingos add a nostalgic touch to a modern campsite.

"Our founder, Wally Byam, understood that it wasn’t just about selling travel trailers, but about helping people see the freedom and excitement you get in crafting your own adventure," says Bob Wheeler, Airstream president and CEO. "That vision is at the core of Airstream Supply Company, and we’re excited to offer a new tool for outfitting our customers with great gear and inspiring them with travel stories and trip guides." 

Perfect to jot down camping memories, the handmade, refillable Writer's Log is based on Rustico's original classic leather journal.

Perfect to jot down camping memories, the handmade, refillable Writer's Log is based on Rustico's original classic leather journal.

What camping trip is complete without s'mores? Rome's chrome-plated steel S'more Grill makes three s'mores at a time, so you can all enjoy the toasty goodness together.

What camping trip is complete without s'mores? Rome's chrome-plated steel S'more Grill makes three s'mores at a time, so you can all enjoy the toasty goodness together.

Products in the online store range from parts for your Airstream travel trailer to outdoor gear and campfire essentials, including items designed and crafted by artisans who live and work near the travel destinations featured on the site. 

The DemerBox is a rugged, waterproof outdoor speaker and charger that will make sure you have a soundtrack for all your camping moments. Co-owned by country star Zac Brown, the musician says he takes his everywhere he goes.

The DemerBox is a rugged, waterproof outdoor speaker and charger that will make sure you have a soundtrack for all your camping moments. Co-owned by country star Zac Brown, the musician says he takes his everywhere he goes.

"We’re shining a light on local artisans who embody the same attention to detail and philosophy of craft that we do," says Wheeler. "It’s about curating the travel and camping experience, sharing inspiring stories, and supporting the work of craftspeople we’ve discovered out on the road."

It's just not a real campfire until someone plays an instrument. Squeak out some soulful sounds with this Hohner/Airstream collaboration harmonica.

It's just not a real campfire until someone plays an instrument. Squeak out some soulful sounds with this Hohner/Airstream collaboration harmonica.

Overload on Americana with these upcycled blue jeans repurposed into Airstream travel pillows. Handmade in Malibu, California by Amanda Beckman, each one is unique. 

Overload on Americana with these upcycled blue jeans repurposed into Airstream travel pillows. Handmade in Malibu, California by Amanda Beckman, each one is unique.