"The people most excited about Edyn are novice gardeners—people who struggle to keep their plants alive and don’t necessarily have time to do that kind of work. It’s a big monetary and emotional investment to set up a garden. When it fails, people actually get really sad. For them, anything that can help keep the plants alive is really interesting.

A big desire [for those people] was peace of mind, being able to check in on your garden and know that it’s doing okay. The average Edyn user might have a 4' x 4' raised bed or even a window box or potted plants. Most people are growing edibles. For them, they might have 1-3 sensors installed. They are using it to check in and see what’s going on and also know when they need to take action.

Most of the interest is still from early adopters of smart tech. What needs to happen to get the public interested in smart tech is that the technology has to be really easy. A lot of the systems that have come out are difficult to install and set up. Once the projects become much easier to use, we’ll see mass adoption. People want the smart home, but they want it to be easy. People are also very concerned about privacy. We had to spend a lot of time making sure our system was secure."