A Note on Our Expert: D.L. Byron

D.L. Byron is the principal of Textura Design, Inc., a Seattle firm that specializes in business blogging, and the publisher of Bike Hugger, a blog about bike culture. Byron’s ongoing design study in urban transportation (documented on Bike Hugger) gave birth to Bettie, a husky, but attractive “SUB,” or “sport utility bike.” Technically, Bettie is a Surly Karate Monkey 29-inch-wheeled frame, with a Stokemonkey electric motor assist and an Xtracycle hitchless trailer, but she’s also an investigation into how finding the right bike for your life can make a car seem impractical, even unnecessary.

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