A Modern Liquor Market in Culver City Reminds the Neighborhood to Drink Well

A Modern Liquor Market in Culver City Reminds the Neighborhood to Drink Well

By Jenny Xie
Los Angeles-based Project M Plus turns a dilapidated liquor store into a European-inspired retail space that caters to a wide range of wine lovers, beer aficionados, and spirit connoisseurs.

Denizens of Culver City, California, can now enjoy a steep upgrade from the everyday liquor store with Hi-Lo Liquor Market, transformed by Silver Lake-based design and branding studio Project M Plus. The once-derelict storefront now resides behind an eye-catching red facade with brass-gilded details; a mosaic tile entryway reminds visitors to "Drink well." The minimalist, utilitarian interiors are outfitted with Baltic Birch plywood shelving, while exposed white beams contribute to an open, light-filled atmosphere. 

"When our friends came to us with this idea, we fell in love with the concept," says Cleo Murnane, cofounder and creative director at Project M Plus. "We used the name as a jumping off point in the design so you literally step through this old world, European threshold into a pared down, modern space."

The store’s name telegraphs what’s in stock as well. From top shelf, oak-aged Kentucky whiskey, to local Californian wines, to affordable 30-packs of beer that customers can grab on their way to a barbecue, Hi-Lo has all your bases covered. A frozen treats freezer has goodies for those under 21, and a large beer cooler in the back holds juices, mixers, chilled wine, and bubbles.

With a fresh, clean vibe that’s family-friendly, Hi-Lo Liquor Market is sure to become a neighborhood favorite. 

Save

Get the Renovations Newsletter

From warehouse conversions to rehabbed midcentury gems, to expert advice and budget breakdowns, the renovation newsletter serves up the inspiration you need to tackle your next project.