The Bulgari eschews granny florals and Empire-era chintz for a steely 1920’s modernist look that could have been lifted from Milan’s Villa Necchi Campiglio (the modernist mansion used in 2009’s I Am Love). Poster-sized sketches of its vintage jewelry collections, glossy mahogany woodwork, and tidy silver chandeliers set a restrained lobby tone, while a showier jewel-box spa made with onyx, oak, and Vicenza stone sports a vertical fireplace and a 75-foot pool. Rooms from $770. Photo 2 of 9 in New Britannia: London’s Boomlet of Modernist Hotels

New Britannia: London’s Boomlet of Modernist Hotels

2 of 9

The Bulgari eschews granny florals and Empire-era chintz for a steely 1920’s modernist look that could have been lifted from Milan’s Villa Necchi Campiglio (the modernist mansion used in 2009’s I Am Love). Poster-sized sketches of its vintage jewelry collections, glossy mahogany woodwork, and tidy silver chandeliers set a restrained lobby tone, while a showier jewel-box spa made with onyx, oak, and Vicenza stone sports a vertical fireplace and a 75-foot pool. Rooms from $770.