Jeff “Yoki” Yokoyama's surf shack is in Newport Beach, California, the surf industry's hub. Yoki is ahead of his time when it comes to sustainability and fashion sense. After starting Maui and Sons in the eighties, then Modern Amusement in the nineties, he now has one of the coolest shops and clothing lines in California, aptly named  Photo 9 of 10 in 10 Superb Surf Shacks