With 2020 as a milestone year commemorating some of the beloved decade’s most iconic pop culture moments—including the 25th anniversary of Clueless—Otherland is tapping into its millennial audiences’ dreamiest memories of the ’90s.

“Scent is the strongest trigger of memory,” says Otherland co-founder and CEO Abigail Cook Stone. “One whiff can instantly transport you, surfacing emotions and memories from long ago. As we cope with the stress of and unrest with today’s modern, increasingly-digital world, I was inspired to escape back to my childhood. From the fluff and puff of Cher Horowitz’s light pink feather pen in Clueless to your cool babysitter’s sparkly strawberry lip gloss, or that perfectly washed, worn-in blue jean you always wore, our first nostalgia-inspired collection is a daydream of the ’90s.”

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