It’s not just anyone who can distill the inherent beauty in a basic box cutter, but Japanese industrial designer Naoto Fukasawa has an eye for the extra-ordinary. His 2006 exhibition Super Normal, co-curated by British designer Jasper Morrison, paid homage to everyday objects. Now, as design director of Plus Minus Zero, he develops new electronics and household sundries and, in the process, has created a simplified equation for good design.