Megan Reardon launched Not Martha in 2001 as a place to keep track of her many crafty projects. Since that time, Not Martha has garnered mentions from heavily trafficked sites including Daily Candy, Pop Candy, Craftzine, Fred Flare, Boing Boing, Apartment Therapy, and Metafilter, has been nominated for several Bloggie awards, and was named one of the Coolest Websites of 2006 by Time magazine.