John Kachoyan is a London–based writer and artistic director of Redshift Design Group. Before leaving his native Australia, Kachoyan worked for BBC World Australasia during the day while staging plays at night. For the June 2009 issue, he visited the stunning twentytwentyone showroom and chatted with Simon Alderson and Tony Cunningham about whether they'd one day see a British Design Idol reality show.

Design by Numbers
Simon Alderson and Tony Cunninham of London–based high designer purveyors twentytwentyone talk kitsch versus…
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