Ichiro Haba started his career in marketing where he worked on product development for auto-manufacturers, foreign apparel brands, and housewares for nearly thirty years. Soon thereafter, he shifted his focus and created his first product in 1998: an umbrella holder that would go on to sell to this day. His brand, Ideaco, would see more success in the near future by taking on high-end hotel clients in Paris and New York. The Tubelor Classic is still being sold to The Standard Hotel in New York City to this day. His designs have won the prestigious red dot and iF Design Awards.