Designer Hella Jongerius (1963) has become known for the special way she fuses industry and craft, high and low tech, tradition and the contemporary. After graduating Eindhoven Design Academy in 1993 she started her own design company, Jongeriuslab, through which she produces her own projects and projects for clients such as Maharam (New York), Royal Tichelaar Makkum (The Netherlands), Vitra (Basel) and IKEA (Sweden). Her work has been shown at museums and galleries such as the Cooper Hewitt National Design Museum (New York), MoMA (New York), the Design Museum (London), Galerie KREO (Paris) and Moss gallery (New York).