Emily Hall Sugihara grew up in Del Mar, California. While studying for her Bachelors' in economics at The University of Michigan she started her first company with her college roommate, designing and screen printing T-shirts. Following graduation Emily moved to New York to study fashion design at The Parsons School of Design. While in school she interned with Proenza Schouler. Post-graduation, she designed for J. Crew. Combining her interests in business and design, she started Baggu with her mom Joan in early 2007.