Asger Soelberg has since 2004 worked as an independent self-taught designer and consultant for product developing institutions at home and abroad. Asger works with design as an evolutionary tool and sees new knowledge as a front-runner for the movement that will ultimately change and improve our lives. As a designer Asger Soelberg works in a strategic and process oriented way towards simple solutions to complex challenges. Always looking for a design with an overall greater value than the sum of its building blocks - and always with a touch of magic.