Touring the BMW Headquarters
Dwell traveled to Munich, Germany, to get an up close and personal look at BMW Welt, an undulating, stainless-steel-clad structure designed by Wolf Prix of Coop Himmelb(l)au. It is joined on BMW's campus by a towering "four-cylinder" building and the BMW Museum, its circular antithesis, each created by Karl Schwanzer in the early 1970s. While there we were treated to a sneak peek at BMW's soon-to-be-unveiled sub-brand, BMW i, the company's first foray into the realm of electric vehicles. Check out the slideshow to get a glimpse under the hood of BMW.
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Recalling an urban landscape plan, this display strategy evokes the firm's belief in architecture's need to address spatial possibilities, while also reflecting design principal Wolf Prix's passionate critique of contemporary urban planning. Choreographed light and film sequences add to the rich visual experience. Jeffrey Kipnis, professor of architecture at Ohio State, is the exhibition's consulting curator.
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